With the Noida International Airport expected to be operational by April 2025 and several corporates opening up offices in Noida, not to mention hundreds of homebuyers settling down in the new housing hubs coming up along the Noida-Greater Noida Expressway and Greater Noida West, restaurant brands popular in Noida and Delhi are cashing in on the opportunity by expanding to multiple locations to cater to the taste buds of the growing population.
Noida’s homegrown brands, such as Desi Vibes, which opened shop in the centrally located Sector 18 market 20 years ago, are now expanding to Sector 75 and Greater Noida West. That’s not all. Last year, Noida saw the opening of a restaurant called Chica Loca at Gulshan One 29 in Sector 129 by Bollywood star Sunny Leone with Sahil Baweja of Singing Bowls Hospitality. Virat Kohli’s One8 Commune also opened in Noida’s Sector 94.
Several new spots offering various eating-out options have opened at the commercial complexes in Sectors along the expressway, such as Sectors 92, 142, 137, 129, and 104 in Noida and new malls in Greater Noida West’s Sector 4.
Real estate experts say that Noida’s food scene is looking up primarily for three reasons: residential projects delivered after a hiatus of 10 to 12 years and several corporates setting up shop in the micro market. Restauranters are trying to take advantage of the comparatively low rentals and more extensive floor space availability in newly built commercial and retail buildings, offering adequate parking space and facilities. They aim to capture the market before the new airport leads to rents hitting the roof.
Developers offering ‘bouquet deals’, spending on capex to encourage restaurant brands to expand into multiple locations
There’s also a new trend wherein developers offer incentives to popular retail brands to encourage them to set up branches in their new complexes. This could be in the form of capex (capital expenditure) or even a ‘bouquet’ deal to open a restaurant in multiple properties launched by the developer.
